Our Mission Statement
“We want to empower and educate small businesses so they can make informed decisions around their digital brand.”
About The Dibraco Agency | Digital Marketing Raleigh, NC
The Dibraco Agency was started in Raleigh, North Carolina, with one very simple goal in mind. To serve the digital branding needs of small businesses, not only in Raleigh, but in the entire United States. After years of working with bigger agencies, a team of website designers, social media experts, and digital marketing specialists got tired of treating small businesses like they had the same kinds of money as fortune 500 companies.
Never Forget Where You Come From
Digital marketing and website design is an ever changing field. In fact, many of the experts in the industry, didn’t get their start in this industry at all. Around the time of the first iPhone launch, in 2007, the way companies managed their websites started to shift. What had once been a function of the IT department was starting to shift to the marketing department. The problem was that most people in the marketing departments were traditional marketing experts and IT professionals didn’t always have a deep understanding of marketing.
With many freelance consultants, marketing agencies (traditional & digital), and website design shops, you might find understand one or two pieces of the “digital puzzle”. However, true digital brand consulting requires knowledge in all areas of digital, which can be hard to keep up with. The most prestigious marketing agencies are often too expensive for small business and the freelance consultants usually specialize in one or two areas of digital. That leaves small businesses struggling to find an all encompassing digital marketing solution that is affordable.
At The Dibraco Agency we use best practices and methods of digital marketing and design that are tried and true. Overall we can give you a better big picture understanding than individual freelancers at a fraction of the cost of the top agencies in your market. Because we’re small, there are some capabilities we lack and some businesses that are too large for us to serve, but we also pride ourselves on being able to turn away business when we know we wont provide the best digital marketing results for a customer.
Where Digital Is Now For Many Small Businesses
One issue is for many small and mid-sized businesses is that they don’t have the time and resources to dedicate to keeping on top of the latest trends in digital. On top of that, many small businesses (including our own) get multiple phone calls, daily, from “google partners” or “yelp” or some other “amazing digital solution that” is going to make your business really successful. Not all of the calls are bad, in fact, some of the companies offer fantastic services, even if it’s not the right time for your company to utilize those particular services.
Using a good service at the wrong time, may yield poor results. Using a bad service, that sounds great, can negatively impact your online visibility. If you don’t have time to keep up with the quickly changing digital world, it’s hard to make a decision around a digital marketing service. Many of our clients and partners tell us that they just hang up on these calls.
At The Dibraco Agency we can help you understand what these services are, if they are a good fit for you, or if there’s a better place you should be spending your marketing budget. We are committed to giving small business the right advice, even if it doesn’t mean we’re going to be making revenue. We care more about our long-term relationships.
Thinking About The Future
As the digital marketing landscape continues to grow and change, we make sure to grow and change with it. That means keeping up to date with the latest marketing trends, announcements from digital powerhouses (like Google and Bing), and understanding the latest devices that are being used for browsing the web.
If you aren’t keeping up to date, you might notice your company falling behind the competition. In April of 2015, Google launched a completely new and separate mobile algorithm. In layman’s terms, the way search results pull up on mobile vs. on desktop changed, big time. Companies who were once ranked in the top of the search results, suddenly found themselves losing rank and not knowing why. This isn’t the first time a major change impacted small businesses.
We keep on top of digital marketing and web design trends, so you don’t have to. We translate the “geek speak” to English and then deliver information to you, in a way that’s easy to understand. We take the time to listen to your questions and we love finding you the best answers.
Where Does That Leave Us?
It’s simple really, you meet with our team and learn how to make smarter digital decisions. We enjoy working with businesses that are passionate about what they do. We want to act as the marketing resource that you aren’t quite able to bring on full time, more than anything we want to give you a fighting chance in the ever changing digital landscape. Before you sign with another company, talk to us and we’ll tell you the pros and cons of their services, honestly. A good relationship starts with honesty. If this sounds like something that you or your company needs help with, contact one of our digital experts today for a free consultation.