CitySocial Branding & Website Design | Raleigh NC

The Challenge:

CitySocial is a brand new company geared towards event planning in Raleigh, NC. They have plans to grow rapidly into new cities, but didn’t have a brand or a web presence. The founder of CitySocial came to The Dibraco Agency with a need for a website, but also a brand identity. Furthermore, they needed to host their own ticketing system, to help save on costs of transactions and to give their users a responsive landing page for events at minimal cost.

The Solution:

Through a series of workshops, CitySocial was able to start to figure out their brand identity. Because of initial budget constraints, we were able to match them with a freelance designer who helped create a logo and brand guidelines. We figured out the initial functionality needed for the website and created a site architecture that met the needs for their functionality. Once the designer came up with a mock-up, we were able to implement the mock-up and functionality needed.

Desktop Website Design | City Social | Raleigh NC

CitySocial wanted a design that highlighted their main call to action, which was to guide people quickly to their city of residence to see the events in that city.

Responsive Website Design | City Social | Raleigh NC

Because we wanted the website format to fit any screensize, we utilized a theme with responsive design. The tablet version also has the choose your city call to action.

Responsive Website Design For Smart Phones| City Social | Raleigh NC

We actually started from a mobile first perspective on this design, meaning we designed from the perspective of a mobile device or smart phone, and extrapolated the rest of the website from that design. Users on a smart phone are able to quickly navigate to their city.